MISSISSAUGA — Collette has unveiled its full 2026 travel season featuring 20 new tours and a new tagline that speaks to the company’s values and guiding philosophy.

Now entering its 108th year, the company says its premium guided travel experience continues to focus on industry-leading service, innovative design and meaningful cultural connections. The new tagline, ‘By Travelers. For Travelers,’ aims to reflect “how we do business, our love of travel and designing and managing tours the way we would want to travel ourselves,” says Jaclyn Leibl-Cote, President and CEO.

“Our travellers trust us to deliver not just a trip, but an experience that changes the way they see the world and themselves. For 108 years, Collette has built trusted relationships with our guests, our partners and the communities we serve,” she says.

Collette’s Nicole Diebold, Vice President of Brand and Creative, says the new tagline also underscores its advantage in the premium guided market, highlighting itineraries developed by experts living in each destination. She points to thoughtful pacing, local connections and unexpected experiences as part of what sets its tours apart.

“Our team members around the world bring their insider knowledge and passion for travel directly into the tours we create. That’s why our travellers consistently tell us they feel more connected, cared for, and inspired on a Collette journey,” says Diebold.



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